One of the most common mistakes people make is not buying industry-specific email lists. Sure, buying large numbers of an unsegmented email addresses might seem like a bargain, but the truth is, when you buy email addresses you’re involuntarily buying a one-way ticket to the spam folder of thousands of irrelevant individuals who are probably uninterested in your product or service.
Factors like these can make a huge difference in how well you market your business. Below are a few more email marketing techniques you should be reading to make email marketing more profitable than ever.
The true purpose of email marketing is to address the right kind of people. This means, you first need to recognize their interests, buying habits, preferences, and demographics, so you can buy email addresses that are double opt-in and well-segmented. One of the biggest mistakes to make when creating an email database is to directly copy all email addresses. Mass mailing to all addresses with the old-fashioned technique “hitting as many people on the list as you can” won’t help you any further.
Email Marketing Techniques
Well-segmented email lists help you to easily and efficiently personalize your customers’ experience.
Above all, email leads purchased from a reputable email marketing company will help you add a little bit of human touch and warmth.
To segment your email database accurately, it’s important to analyze the characteristics (demographics, firmographics, etc.) shared by the people on your list. You can also split your list into categories, such as:
Active or non-active individuals,
Demographics,
Firmographics,
Buying Behavior,
Geographical Range.
Moving on, you must do something to address recipients who previously showed interest in a product but failed to take any action. A lot of e-commerce users fill up their cart with items, but abandon at the time of the purchase. Now, the reason for such behavior; it could because they do not have enough credit, or they simply prefer to save the wish list items in the shopping cart and wait for the best deals on the product.
At the end of the day, this could be a loss in revenues for your business. But, what if you send an automated follow-up email to remind them of what they’re missing out on by not purchasing the items?
Below mentioned tips could help you send automated follow-up emails the right way.
Send the email message between 36 to 72 hours after the shopping cart was abandoned.
Insert images and a link in the abandoned item.
Offer dollar-value on some of the items on the abandoned shopping cart.
Next is, dormant recipients who haven’t carried out any action for some time or even bothered to open the email. Below are a few reasons behind the inactivity:
The user is temporarily disinterested in the offer.
The subject line isn’t enticing enough.
The user simply wants to opt-out.
If the user has been inactive for a long time, it’s recommended to send an email to find out what is wrong and see if you could fix it.
In addition, to re-engage email campaigns, there’s also marketing strategies such as automated follow-up emails, cross-selling campaigns, and social media integration into email marketing.
Lastly, it’s important to moderate the quality of your email communication so that you as a brand don’t spoil a customers’ experience. Areas such as availability and concise and efficient answers would help you create a positive conversation on any channel.
Visit FrescoData Blog for more such email marketing techniques and tricks.
