Digital marketing can be a challenge for every business owner, especially dispensaries and people in the CBD and cannabis industry. Not only do you need to implement a plan that connects you with potential clients who are interested in your products, but there are stricter rules and regulations for this industry. For the best results, it’s a good idea to work with a cannabis dispensary digital marketing agency.
Just because there is a demand for your products doesn’t mean that you will have an easy road to success for your dispensary. You need to use marketing platforms to share your message with the market segments who are interested in the specific products you are offering. Ultimately, a successful cannabis marketing campaign honors the needs of current customers while also reaching out to other leads searching for quality CBD and cannabis products.
Why a Cannabis Dispensary Digital Marketing Agency?
Online marketing agencies are a “dime a dozen.” You can search online to find a provider and get a seemingly endless list of results. You have the choice: everything from small freelancers to large marketing companies that offer full-service solutions in-house.
Many of these marketing agencies use similar strategies, including:
- SEO
- Pay Per Click
- Retargeting
- Social Media
- Email Marketing
- And More
But, as a dispensary owner, it’s important to understand the difference between marketing agencies offering general services and hiring a cannabis dispensary digital marketing agency. When you are working with a team with previous experience in the industry, you can shortcut some of the common issues that arise.
The truth is that CBD and cannabis creative marketing are challenging because of the limitations relating to where you can advertise and what types of ads are allowed. In addition, different states and online marketing platforms have restrictions about how and where you can advertise your services.
Our digital marketing team specializes in marketing plans for dispensaries and marijuana marketing. We understand the unique nuances of the industry and offer proven systems that help you connect with the target demographic.
Why We Stand Out from Other Marketing Agencies
One of the reasons why we stand out from other providers is that we are a data-based marketing firm. Most other marketing agencies implement effective systems with popular online marketing campaigns. But the results are limited because they don’t have the same data and industry insights we offer.
All of our cannabis marketing campaigns are powered by data. Additionally, we have a database that can be used for marketing, helping you connect with unique leads through our omnichannel approach.
If you want to see how we are different from the other online marketing providers, we invite you to reach out at your convenience for a consultation. We are happy to evaluate your business needs, explain our approach, and offer recommendations that will help you reach the highest levels of success possible for your business.
Best Practices: How a Cannabis Marketing Agency Helps Your Dispensary
The growth of your business depends on how well you can connect with current and potential customers searching for your services. You need more sales, which means that you need more customers coming through the door.
It doesn’t matter if you are looking for customers who want to buy in person at your local business or if you are working to increase online sales. Digital marketing strategies can be an effective way to connect with your target demographic. Then, you can use ongoing marketing campaigns to build these relationships and create repeat customers who continue buying over and over again.
Here are a few of the best practices that should be included in every cannabis, CBD, and marijuana marketing strategy:
Step #1: Optimize Google My Business
Your local maps listing is a great way to attract customers based on proximity. For example, Google offers local listings through Google My Business: a free tool where business owners can list their companies and share details about products and services.
The first step is to make sure that your business is listed in Google My Business. There might already be a listing that you need to claim. Otherwise, you’ll need to set up a listing from scratch.
Then, make sure you are keeping your Google My Business profile up-to-date. Add photos, share information about your products, select categories, and update the listing with current promotions and deals. Additionally, collecting customer reviews can increase the likelihood of your business showing up in the local search results.
Step #2: Other Local Directories
There’s no question that Google Maps is typically the best source for local traffic. But don’t overlook the benefits that come from listing your dispensary in other directories as well. These third-party websites might not drive a lot of traffic to your website, but the listings can help to build your company brand. Make sure each listing has your essential dispensary information, including name, address, phone number, and website.
Plus, other directory listings are great backlinks to your main website. The more websites mention your dispensary online, the higher the chances that you will be able to gain SEO traction by getting better rankings in the local search results.
Building out the directory listings can be monotonous, so the simplest solution is to hire a cannabis dispensary digital marketing agency for help. One of the advantages of working with an experienced team is that they know the best directories that allow dispensary listings on their platforms.
Here is a quick list of some of the top directory sites that are specific to the cannabis industry:
- Weedmaps
- Wiki Leaf
- Pot Guide
- Leafly
- The Cannabis Industry
- All Bud
Step #3: Leverage Email Marketing
There are many ways to use cannabis creative marketing to bring people to your website. But these leads won’t necessarily make a purchase on their first visit to the site. It takes time to build a relationship, especially when people buy specialty products like CBD and cannabis.
Email marketing keeps people engaged and allows you to build a relationship with current and potential customers. Over time, you can establish your expertise in the industry, helping other people feel more comfortable and confident in your brand and products.
A cannabis dispensary digital marketing agency can help with traffic generation while also building a long-term strategy that leverages email marketing. One of the benefits of working with our team at Fresco Data is that we already have a database to tap into, bringing you quality leads.
Step #4: Share Product Details on Your Website
Even if you only offer in-store shopping, you can still benefit by listing available products on your website. People like to window-shop, and these online product listings allow customers to view their options without the discomfort or pressure of standing in the dispensary.
Images play an important role in people’s decisions to buy. So, make sure that you share product descriptions as well as pictures of everything you are offering.
Additionally, the homepage is a great place where you can collect customer emails for people who want updates through your newsletter. Also, don’t forget to share discounts and promotions on your homepage. These promotions will keep people coming back to see what’s new and can promote more sales when customers are interested in the current discounts or available packages.
Step #5: Segment Your Cannabis Creative Advertising Campaigns
The cannabis industry is quite large, with many subsections of customers. Since there are different ways to use cannabis and CBD, there isn’t a one-size-fits-all marketing system that works for every customer profile. For example, the messaging you share with people who prefer vaping is going to be very different compared to the messaging you communicate with customers who prefer pre-rolls or only want to smoke flowers.
Segmenting your list allows you to customize the marketing messages so you can use the specific phrases and products that speak to the lead most effectively. This personalization gets customers closer to the particular products they prefer, which optimizes the likelihood that they are ready to buy your products.
Step #6: Search Engine Optimization (SEO) For Your Website
Be strategic about the keywords used on your website to increase the likelihood of your site showing up in the organic search results. The goal is to show Google that your website and location are relevant to the phrases people are searching for.
A cannabis and CBD marketing agency can help you pick the ideal keywords specific to your location and available products. Then, you can add these keywords to your homepage and subpages, which helps people find your site easily.
Step #7: Encourage Online Customer Reviews
Reviews from current and past customers effectively build your brand and reputation. The more positive reviews you have, the more this information can encourage potential customers to try your products and services.
Not only are customer reviews a factor for local rankings, but they are also helpful for word-of-mouth marketing. You can gain an edge in the industry by showing that you are a trusted and reputable cannabis dispensary.
Be proactive about inviting people to leave online reviews. Look for ways that you can share the link where they can leave reviews. For example, you might ask current customers to leave a review by emailing them after purchasing from your dispensary. Or talk to customers in person when they come to your location.
Schedule a Consultation with the CBD and Marijuana Marketing Experts
Suppose you are ready to learn more about the ways you can improve your digital advertising campaigns. In that case, it’s time to reach out to our cannabis dispensary digital marketing agency for more information. We are happy to schedule a consultation to discuss the possibilities for your dispensary.
Not only do we specialize in cannabis marketing, but our team understands the best methods for connecting with leads in this industry. We use an omnichannel marketing approach, leveraging our extensive database, as well as email marketing, retargeting, and more.
You deserve a customized marketing plan that brings in the leads you need. Contact us to book an appointment and learn more about the possibilities for an effective digital marketing campaign. It’s time to make a change and grow your business in the best way possible.
