In addition to emails aimed at abandoned shopping carts and re-engagement with inactive users, there are several ways to manage customer relationships. Re-engagement emails act as a stimulus to customers who have previously shown some interest in your product but failed to take any action.
Now, this is common with e-commerce shoppers. They tend to fill their virtual shopping cart with items they never purchase. The biggest advantage e-commerce offers is that the items in the cart can be purchased off to another day.
Re-engagement email marketing strategies:
FOLLOW UPS
Widen the scope of your follow-ups so you can include users who have abandoned registration form. It’s a good idea to create a personalized message for people that only half-filled a form that asks for a lot of information.
CROSS-SELLING OPPORTUNITIES
Re-engagement email campaigns do not just cover recovering potential clients, but also help build customer trust. Send personalized promotions to propose additional purchases or a better alternative (discounted). You can also choose to segment your marketing strategy depending on the target audience.
INTEGRATING WITH OTHER TOOLS
You can also choose to integrate emails with social media channels, or telephone, or direct mail marketing for elderly users.
Always pay extra attention to privacy. Email marketing is a powerful tool, however, when you bombard people with too many emails, or worse, keep sending them out to those who’ve already opted-out, you’re ruining your chances of making the extra buck.
Email marketing is challenging yet rewarding when you figure out how to reach maximum prospects at minimal cost. It’s convenient and allows you to test with different strategies in a fairly easy manners. While the process can be a little complex, there are several sources out there to help you – from list selection to blast and tracking. Reach out to FrescoData for more such email marketing tips and insights.
