We have an abundance of data at our fingertips and yet somehow we don’t always make the best out of the opportunity that email marketing provides. What is the fix? Gett...
Email marketers are constantly looking out for ways to increase open and response rates to boost their ROI. Constantly testing out email campaigns and improving on the sh...
Technology has had a significant impact on how businesses in all industries work. It has increased sales potential while also creating a much greater volume of competitio...
There are many components to a successful email marketing campaign. You buy email lists that are tailored to your target customers. For a hospitality business, that might...
You might be having reservations about buying email lists for marketing purposes because you might have been warned about buying email marketing lists which are not prepa...
It is a well-established fact in the world of email marketing that your email database gradually dies over time. As a matter of fact, around 25% of your email list will e...
One of the most interesting strategies that President Obama’s campaign executed was to embrace email marketing by purchasing email database worth $8 million to create c...
Social media is a great tool. Tweets, Instagram images and the likes are all the way of the future. But that doesn’t mean that one should put email marketing in the bac...
Buying a business email list can be risky with many traps on the way. But it is probably the best thing for your business. Using an email list helps drive traffic and hel...