Top 6 Best Targeted Email Marketing Services You Should Know

targeted email marketing services

Searching for the appropriate email services to attract the intended market? You’re not on your own. 

Email marketing is great for all sizes of enterprises or global brands. Regardless of the scale, any enterprise can utilize this tactic to expand its clientele and boost revenue. 

Therefore, choosing an appropriate service is essential to your success. You will not get your desired results if you choose one which doesn’t align with the overall goals. Dispatching targeted emails to prospective clients enables marketers to generate high-quality leads and higher conversion rates than random messages.

This article will showcase excellent email services and how to choose one for your enterprise

Ready? Let’s delve in. 

What is Targeted Email Marketing?

Ever wondered why this technique is so powerful? It allows superb segmentation and customization of prospective clients more than its counterparts. 

The tactic enables excellent lead production. Sending targeted emails involves sending pertinent messages to spark curiosity and identifying people actively seeking that offer. 

Why is this super important? 

People dispatched and received an average of 306.4 billion emails daily in 2020, so 89% of marketers mainly use email to generate leads. There is no limit to how much your client base can expand when you utilize appropriate tools, techniques, and software. 

List segmentation helps marketers to trim their intended market and send relevant messages to meet urgent needs. If you don’t implement this method, it’s almost impossible to know the metrics to observe or even create a good roadmap to expand your enterprise, to begin with. 

Secondly, this tactic thrives on customization. Over 82% of marketers have increased their open rates via customization, and brands that offer customized emails to followers often have 27% higher clickthrough rates than brands that don’t. 

Personalization can achieve all these feats because it helps emails stand out. Customers often open messages that start with their name than one that doesn’t, even though they both carry the same message. 

Now that you know what this tactic entails, what services are highly recommended?

Excellent Email Services to Use for your Enterprise

The following are top Targeted Email Marketing services, tools, and software to consider to give your establishment the boost it needs.

1. FrescoData

Undoubtedly, FrescoData is an excellent service you shouldn’t miss out on. It’s a full-service data-driven omnichannel service that aids clients in exploring new markets, attracting new prospects, expanding their customer base, and enhancing revenue generation.

Unlike other services that enable you to attract new clients, FrescoData already has an extensive list of prospect data to target customers based on country, job roles, industry, and specialities. They provide targeted expert solutions to clients to reach millions of potential clients in record time. 

If you’re running a campaign yourself, it’s common to worry about data compliance and international regulations that may prevent you from targeting people in certain countries. Working with FrescoData eliminates all those doubts.  

The service ensures that mass emails are sent to the right people who have agreed to receive emails from them and other authorized third parties.

2. SendinBlue

This platform enables people to classify users based on certain criteria. When you group your list, it’s easy to select the best time to dispatch these emails for enhanced deliverability based on shared features of that list.

This medium also sends automated, follow-up and routine emails to clients, making reaching people and monitoring the right metrics easier.

The beauty of SendinBlue is that the platform is super easy to use. You mustn’t be an expert to curate compelling emails with their simple editor. 

SendinBlue has four plans: Free, Starter, Business, and Enterprise. The limit for the free plan is 300 emails daily, editor usage, and access to customizable templates. 

The Starter Plus package is priced at $25 monthly, but this package is fantastic because there is no daily limit. You can allow up to 20,000 emails monthly, get premium team support, and get reports. 

Subscribe to the Business Plan to increase automation, obtain advanced statistics, send-time optimization, and A/B testing, priced at $65 monthly.

3. Omnisend

Do you want to attract new buyers and expand your customer base for your e-commerce enterprise? Then, don’t sleep on Omnisend. It’s undeniably an outstanding email service for e-commerce.

This tool is famous among eCommerce brands since it offers a lot of freebies, unlike its rivals. You’d be shocked at how much you can get from their free plans, like A/B testing, performance, unrestricted segmentation, sales reports, and signup questionnaires. 

However, in the free plan, you can only have 250 contacts and dispatch 500 monthly emails. You must subscribe to one of their premium plans as the list increases.

Omnisend is excellent for e-commerce enterprises because it has fantastic workflows to generate more income, from dispatching welcome and cross-selling emails to transactional emails. You can easily set up campaigns to solve the needs of your intended market.

4. AWeber

Aweber was founded in 1988, among the first such services globally. It provides email tools for both small and medium-scale enterprises.

Aweber is widely used because it seamlessly integrates into popular site builders like WordPress. You can utilize simple templates, tracking reports, autoresponders, list management tools, and A/B testing.

One great thing about AWeber is that their client support team is solid. It’s one of the rare solutions with a great tutorial and how-to catalogue. You may try to figure out other conventional tools, but Aweber differs. 

You can get all the required knowledge about effectively using AWeber without breaking the bank. Understanding the mechanism behind it is super simple. The software has numerous support features, such as webinars, live chat, and phone assistance. 

Aweber has several plans that fit your budget. The free plan comprises one list, basic templates, assistance, one landing page, and a maximum list of 500 people. You have to pay for premium plans if you want advanced qualities.

5. Drip

This service isn’t called the e-commerce revenue engine for nothing. While it looks like it only caters to e-commerce enterprises, it’s great for marketers and online creators. 

It easily integrates famous website builders like WordPress and WooCommerce, seamlessly allowing you to include opt-in and pop-up forms to your site to obtain quality leads.

drip

Drip stands tall amongst its competitors because it has excellent automation tools, list groups, A/B testing features, and fantastic drag-and-drop builders to aid workflows. These qualities help you to target appropriate prospects for your establishment. 

This tool also provides excellent client support, regardless of the payment plan anyone chooses. They offer 24/7 chat support, webinars, courses, and workshops. People love using Drip since it enables them to dispatch customized bulk emails to people, which improves open and click-through rates.  

Drip may be costlier compared to other services, but people certainly get quality outcomes for their money.

6. ConvertKit

Why is ConvertKit known as the creator’s tool? Marketers, authors, ghostwriters, bloggers, and online creators widely use it.

One of ConvertKit’s unique features is its newsletter, which lets creators monetize their knowledge and skills. You can even monetize digital products and your followership simultaneously. Online creators enjoy using this tool to connect with individuals and reach their intended market. 

ConvertKit stands out. It’s fantastic at email segmentation because it provides freebies when people sign up. It does the bulk of the work, so you can concentrate on building solid bonds with people and having fun while at it. 

It becomes easy to group your list to filter budding prospects, those who only signed up for email lists, and those who have previously purchased or used your services. Utilizing autoresponders is also super simple since it caters to numerous mailing lists. 

ConvertKit provides extensive features like landing page builders, a/b testing, customized templates, automated workflows, etc.

This tool has three plans: Free, Creator, and Creator Pro. The cost of each premium plan is based on the number of followers/subscribers on your list. 

For instance, if there are 300 followers, you’d pay a $9 monthly fee on the Creator plan and $25 on the Creator Pro plan. But if there are 8000 followers, you’d pay $83 monthly for the Creator plan and $116 for the Creator Pro plan. 

The free plan only allows 1000 people. It covers numerous landing pages, forms and broadcasts, community support, market segmentation, tagging, and selling of digital products. You have to switch to premium plans if you want advanced qualities.

Let FrescoData Hold Your Hand

What makes FrescoData stand out amongst its competitors? We do everything for you so that you can concentrate on other vital aspects of your establishment or enterprise. 

You don’t have to work alone. FrescoData aids our clients in building powerful email lists that lead to higher conversion rates through online and offline marketing. 

We have over 3 billion data records from over 175 countries, spanning jobs, industries, and specialities. You won’t encounter any problems exploring a new market or finding quality clients for your enterprise. Contact FrescoData today. Let us send appropriate emails that will fetch you the desired results. 


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