Marketers often look at statistics to create their ideal email campaigns. Fortunately, there are a good number of email marketing stats and numbers for one to look for. The best statistics come from reputed email marketing companies that compile a list of sources for their clients to help them with their marketing woes. With that in mind, FrescoData brings to you a freshly compiled list of 2015’s most interesting email marketing statistics.
Email Marketing Statistics
- U.S. companies send more emails at 1.45 million than the global average of 1.38 million. (Marketing Land, 2015)
- The average consumer receives 13 promotional emails per month from each brand they have subscribed to. (BlueHornet, 2014)
- According to a recent study, email is 40 times better at new customer acquisition than Twitter and Facebook. (Capterra, 2014)
- Seven out of 10 make purchases after being influenced by email marketing. (Marketing Sherpa, 2015)
- Here’s one of the most interesting email marketing statistics: 73% of marketers believe email marketing is core to their business. (Salesforce, 2015)
- An average customer has 3.9 personal email addresses and 1.7 business email addresses. (BlueHornet, 2014)
- 7% of emails are read on mobile devices. (Informz, 2014)
- Mobile subscribers read emails throughout the day, with non-work hours, and off-hours, being peak times for open rates. (Informz, 2014)
- Consumers log into their personal accounts 3.8 times a day (BlueHornet, 2014)
- A good majority, 80.1% first check email, text messages, social media, and voicemail before work, with the other 19.9% checking during or after work. (BlueHornet, 2014)
- More than 36% of mobile subscribers are iPhones or iPads users. Around 34% of subscribers use only mobile devices to view their emails. (Informz, 2014)
- Open duration results revealed that 63.30% of subscribers spend more than 10 seconds viewing their emails. (Informz, 2014)
- Desktop subscribers spend more time reading emails, with mobile readers are more likely to simply skim through the emails. (Informz, 2014)
- Outlook is the most-popular desktop email client while Gmail is the most used web email client. (Informz, 2014)
- Smaller emails have the highest open and click rates. (Informz, 2014)
- Subject lines with less than 10 characters outperform longer subject lines with had 49.73% open rates. (Informz, 2014)
- Emails with more hyperlinks have higher click rates. (Informz, 2014)
- Well-targeted emails sent to smaller groups have higher engagement rates. (Informz, 2014)
- Emails sent at night have the highest open rates. (Informz, 2014)
- Email sent at later afternoon have the highest click rates. (Informz, 2014)
- Emails sent on weekends have higher open rates and lower click rates. (Informz, 2014)
- Two-third of marketers, 67%, rely upon using a multi-channel strategy in their email marketing efforts to more effectively engage targets. (Lionbridge, 2014)
- A good majority, 74.7% prefer not to maintain a centralized list of regional preferences for email content. (Lionbridge, 2014)
- A majority of companies (77%) handle email campaigns in-house, depending on marketing automation system or email management system. (Lionbridge, 2014)
- Even today, 45% of companies have no clear strategy for managing the frequency of their email campaigns. (Lionbridge, 2014)
- Customers use email marketing for: customer/industry research (30.8%), customer service (45.3%), brand awareness (57.9%), product sales (63.3%), product news (71.3%), and customer engagement (74%). (Lionbridge, 2014)
- Most companies, 47% apply buyer profiles to their email marketing databases for targeting and segmentation. (Lionbridge, 2014)
- At most companies, 60.4%, an internal team handle complying with privacy and other email regulations, while at 26.1% the email system manages it. (Lionbridge, 2014)
- Only 42.3% of companies used mobile-responsive design to ensure email communication is hassle free across mobile and non-mobile devices, while the remaining half incorporates no such element with no plans of doing it in the immediate future (Lionbridge, 2014)
- Despite the myriad of sophisticated tracking solutions offered by today’s EMSs, most companies still rely on open rates to measure email campaign success. (Lionbridge, 2014)
- Only 13.2% use email performance metrics to set budgets for future email marketing campaigns. (Lionbridge, 2014)
- Consumers are least comfortable sharing their phone number and credit card information, and most comfortable sharing their gender and email address. (BlueHornet, 2014)
- According to eMarkter, there will be 236.8 million U.S. email users in 2017. (Capterra, 2014)
- Around 22% of consumers will remain on your email marketing list even when they are no longer interested. (BlueHornet, 2014)
- Most consumers, 72% sign up for emails to receive discounts, only 8.2% do because they love the brand. (Capterra, 2014)
- Email conversion rates have 17% higher value in conversion than social media. (Capterra, 2014)
- Email is the second most effective customer acquisition channel (15.8%) behind organic search. (dotmailer, 2015)
- Most mobile purchasing decisions are made by the influence of email promotions from brands, next to influence of friends. (dotmailer, 2015)
- Compared to promotional email, birthday emails have 481% higher transaction rate, 342% higher revenue per email, and 179% higher unique click rate. (dotmailer, 2015)
- According to a market study, 85% of mobile users are more at ease with apps as compared to mobile websites. (dotmailer, 2015)
- 21% of marketers say email marketing produces significant ROI. (Salesforce, 2015)
- Email marketing has an ROI of 4.300%. (ExpressPigeon, 2014)
- 47% of marketers consider click-through rate as the most important email marketing metric. (Salesforce, 2015)
- 86% of U.S. adults preferred email promotions and discounts at least once a month. (Marketing Sherpa, 2015)
- 82% of males between 35 to 44 years old, made purchases after getting influenced by receiving email promotions. (Marketing Sherpa, 2015)
- Consumers influenced by email marketing do not just purchase only, but also from a brick-and-mortar store or over the telephone. (Marketing Sherpa, 2015)
- A majority, 82% of emails do not contain (!) exclamation marks. (TrackMaven, 2015)
- Subject lines with questions perform better, yet less than 5% of emails used them. (TrackMaven, 2015)
- Only 39% of email marketers in the U.S. use the correct methodology for calculating CTR%. (Inbox Marketer, 2015)
- Email deliverability remains a critical factor in email marketing. (Inbox Marketer, 2015)
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