50 Interesting Email Marketing Statistics of 2015

Marketers often look at statistics to create their ideal email campaigns. Fortunately, there are a good number of email marketing stats and numbers for one to look for. The best statistics come from reputed email marketing companies that compile a list of sources for their clients to help them with their marketing woes. With that in mind, FrescoData brings to you a freshly compiled list of 2015’s most interesting email marketing statistics.


Email Marketing Statistics

  1. U.S. companies send more emails at 1.45 million than the global average of 1.38 million. (Marketing Land, 2015)
  2. The average consumer receives 13 promotional emails per month from each brand they have subscribed to. (BlueHornet, 2014)
  3. According to a recent study, email is 40 times better at new customer acquisition than Twitter and Facebook. (Capterra, 2014)
  4. Seven out of 10 make purchases after being influenced by email marketing. (Marketing Sherpa, 2015)
  5. Here’s one of the most interesting email marketing statistics: 73% of marketers believe email marketing is core to their business. (Salesforce, 2015)
  6. An average customer has 3.9 personal email addresses and 1.7 business email addresses. (BlueHornet, 2014)
  7. 7% of emails are read on mobile devices. (Informz, 2014)
  8. Mobile subscribers read emails throughout the day, with non-work hours, and off-hours, being peak times for open rates. (Informz, 2014)
  9. Consumers log into their personal accounts 3.8 times a day (BlueHornet, 2014)
  10. A good majority, 80.1% first check email, text messages, social media, and voicemail before work, with the other 19.9% checking during or after work. (BlueHornet, 2014)
  11. More than 36% of mobile subscribers are iPhones or iPads users. Around 34% of subscribers use only mobile devices to view their emails. (Informz, 2014)
  12. Open duration results revealed that 63.30% of subscribers spend more than 10 seconds viewing their emails. (Informz, 2014)
  13. Desktop subscribers spend more time reading emails, with mobile readers are more likely to simply skim through the emails. (Informz, 2014)
  14. Outlook is the most-popular desktop email client while Gmail is the most used web email client. (Informz, 2014)
  15. Smaller emails have the highest open and click rates. (Informz, 2014)
  16. Subject lines with less than 10 characters outperform longer subject lines with had 49.73% open rates. (Informz, 2014)
  17. Emails with more hyperlinks have higher click rates. (Informz, 2014)
  18. Well-targeted emails sent to smaller groups have higher engagement rates. (Informz, 2014)
  19. Emails sent at night have the highest open rates. (Informz, 2014)
  20. Email sent at later afternoon have the highest click rates. (Informz, 2014)
  21. Emails sent on weekends have higher open rates and lower click rates. (Informz, 2014)
  22. Two-third of marketers, 67%, rely upon using a multi-channel strategy in their email marketing efforts to more effectively engage targets. (Lionbridge, 2014)
  23. A good majority, 74.7% prefer not to maintain a centralized list of regional preferences for email content. (Lionbridge, 2014)
  24. A majority of companies (77%) handle email campaigns in-house, depending on marketing automation system or email management system. (Lionbridge, 2014)
  25. Even today, 45% of companies have no clear strategy for managing the frequency of their email campaigns. (Lionbridge, 2014)
  26. Customers use email marketing for: customer/industry research (30.8%), customer service (45.3%), brand awareness (57.9%), product sales (63.3%), product news (71.3%), and customer engagement (74%). (Lionbridge, 2014)
  27. Most companies, 47% apply buyer profiles to their email marketing databases for targeting and segmentation. (Lionbridge, 2014)
  28. At most companies, 60.4%, an internal team handle complying with privacy and other email regulations, while at 26.1% the email system manages it. (Lionbridge, 2014)
  29. Only 42.3% of companies used mobile-responsive design to ensure email communication is hassle free across mobile and non-mobile devices, while the remaining half incorporates no such element with no plans of doing it in the immediate future (Lionbridge, 2014)
  30. Despite the myriad of sophisticated tracking solutions offered by today’s EMSs, most companies still rely on open rates to measure email campaign success. (Lionbridge, 2014)
  31. Only 13.2% use email performance metrics to set budgets for future email marketing campaigns. (Lionbridge, 2014)
  32. Consumers are least comfortable sharing their phone number and credit card information, and most comfortable sharing their gender and email address. (BlueHornet, 2014)
  33. According to eMarkter, there will be 236.8 million U.S. email users in 2017. (Capterra, 2014)
  34. Around 22% of consumers will remain on your email marketing list even when they are no longer interested. (BlueHornet, 2014)
  35. Most consumers, 72% sign up for emails to receive discounts, only 8.2% do because they love the brand. (Capterra, 2014)
  36. Email conversion rates have 17% higher value in conversion than social media. (Capterra, 2014)
  37. Email is the second most effective customer acquisition channel (15.8%) behind organic search. (dotmailer, 2015)
  38. Most mobile purchasing decisions are made by the influence of email promotions from brands, next to influence of friends. (dotmailer, 2015)
  39. Compared to promotional email, birthday emails have 481% higher transaction rate, 342% higher revenue per email, and 179% higher unique click rate. (dotmailer, 2015)
  40. According to a market study, 85% of mobile users are more at ease with apps as compared to mobile websites. (dotmailer, 2015)
  41. 21% of marketers say email marketing produces significant ROI. (Salesforce, 2015)
  42. Email marketing has an ROI of 4.300%. (ExpressPigeon, 2014)
  43. 47% of marketers consider click-through rate as the most important email marketing metric. (Salesforce, 2015)
  44. 86% of U.S. adults preferred email promotions and discounts at least once a month. (Marketing Sherpa, 2015)
  45. 82% of males between 35 to 44 years old, made purchases after getting influenced by receiving email promotions. (Marketing Sherpa, 2015)
  46. Consumers influenced by email marketing do not just purchase only, but also from a brick-and-mortar store or over the telephone. (Marketing Sherpa, 2015)
  47. A majority, 82% of emails do not contain (!) exclamation marks. (TrackMaven, 2015)
  48. Subject lines with questions perform better, yet less than 5% of emails used them. (TrackMaven, 2015)
  49. Only 39% of email marketers in the U.S. use the correct methodology for calculating CTR%. (Inbox Marketer, 2015)
  50. Email deliverability remains a critical factor in email marketing. (Inbox Marketer, 2015)

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