Being a marketer, you will come across various tips and tricks that claim to benefit you in one way or another. After an in-depth analysis, you will come to realize most of these tips are downright awful. Here are the seven awful email marketing tactics you need to stay clear of:
1. Avoid doing the never ending ground work
Contrary to popular belief, buying mailing lists from a professional organization like FrescoData will guarantee results. This organization offers segmented lists that have been adjusted according to your needs and specifications increasing your chances for success.
2. Make It Difficult to Unsubscribe
Even though it may look like the best way to keep your subscribers from shrinking, it is unethical at the same time. You have to understand that ‘quality is more important than quantity’. Even though you will find it disappointing to lose customers, you should instead focus on those individuals who want to learn more about your company.
3. Sending Emails Consistently
Sending email after email without segmentation is not a good idea. Your email marketing campaign will suffer greatly due to this reason. You have to use your marketing intelligence to ensure you are targeting the right audience and avoid being considered ‘junk mail’ at the same time.
4. Using Spammy Words in the Subject Line
There is nothing worse for a marketer than having your emails pushed to the spam folder. The only reason why such mail does not reach your target audience is because your subject lines are full of spammy words. You will have to find new and creative ways to attract the target audience. Coming up with an interesting subject line which creates a sense of urgency and stands out will result in a better response.
5. Misleading Content
Tricking your customers into opening your email is no feat. After tempting them and failing to meet their expectations, it will only result in a loss of conversions. You should instead focus on being transparent and honest with your target audience and only focus on people who are actually interested in what you have to offer.
6. Creating an Email Solely Consisting of Images
Even though emails need to have a great visual appeal, they should not consist of images entirely. Since such customers have safeguards in place, they will not be able to view these images as they have opted-out from them in the first place. This makes it necessary for you to have a proper balance of beautiful images and live text for effective results.
7. Offering Too Many Choices
Email marketing is all about reaching the right audience and offering them a product or service they actually require. Moreover, you need to have a call-to-action in the content of the email so the customers might make use of the content that has been provided to them. However, most marketers make the grave mistake having multiple call-to-actions which conflict with one another and are confusing at the same time. You can overcome this obstacle by having a single call-to-action that actually matters and makes a difference.
With that being said, you will come to realize these marketing tactics do more harm than good. This makes it important for you to stay clear of them and implement effective strategies which will benefit you and your customers at the same time. Moreover, you can always contact professional organizations like FrescoData to provide you with dependable mailing lists that have been designed according to your specifications.
