Long gone are the days when you would send a generic email to all your prospects and hoped for the best. Nowadays, we are facing smart and demanding clients, looking for brands that are willing to put in the extra effort to obtain their business. Let’s face it, no one has the time to craft one email for each client that graces our websites with their presence. Insert email automation and you have found the latest tool for personalized interaction.
What are the steps for automating your email communications?
- Figure out who you want to attract:
Take a look at the contacts that are already buying from you and see what they have in common. Find patterns and you’ll be onto the right target.
- Find out what are some of the challenges people that purchase your product/services face:
Do some research and you’ll have a solid incentive to make people interested in what you have to offer.
- Once you have gathered all needed information, use it to create content that will capture your audience’s attention:
Use the information from the above steps to create a buzz around that topic. You could also create a guide as a solution or use the info in your opt-in message. This will get people to sign up and then all you have to do is to offer them a free trial of your product, or another relevant offer.
- Make it easy for people to figure out what to do next, and do it:
You want to walk your audience through this journey, so you need to think in advance and anticipate each stage. What happens after the initial email?
- They could become a customer, so you must move them to a customer list
- If they don’t become customers, you can move them to a newsletter list
- Put your email templates together:
Keep your audience in mind when creating your emails. Make sure you are customer-focused and make them feel welcome and don’t only sell but also provide value and quality content. Sales is all about building a relationship, so you can’t always take. Sometimes you have to give.
- Create an email sequence:
Now that you know your audience and you have created your emails, it’s time to decide when they will go out. Build a sequence that makes sense based on your sales cycle.
Note: Your series of emails will be different depending on the type of service you provide and who you are targeting.
- Segment your audience:
When you are working with several industries and/or functions, or offering different products, always make sure to create one list for each of them. This will make your efforts more targeted, which will result in higher open rates.
- Analyze and optimize your results
Now that you put in all this hard work and your emails are going out, make sure you are measuring your success and fine tune when needed. These metrics will reveal the success of your project, so always measure and keep adjusting until you figure out what works.
- Subscribe to an email list provider:
Building an organic email list from the ground up is expensive, time consuming and absolutely exhausting. Email providers offer subscription models that allow you to tap into the right pool of prospects exactly when you need it. Focus on what matters and let someone else do the leg work for you!
Email automation can be daunting, but it’s a necessary tool in your marketing arsenal. FrescoData can help you find the right way to automate your marketing resources with our subscription services. We now offer customized Subscription plans for Email Marketing and Digital Remarketing to your prospective target audience, please reach out to have a customized subscription model designed specific to your product and industry.
