Email has worked out as the best email marketing instrument to carry out email marketing campaigns. It has revolutionized business communication. Now, every marketing business finds it easy to connect with people by sending emails. Just like every coin has two sides, where on one side, marketeers are targeting new prospects and on the other side, they are in a hurry to increase more profits from their marketing business. As a result, they fail to notice their existing customer’s demands and reconnecting with them after making sales. Many times, marketeers commit such mistakes which let them in trouble in chasing targeted and existing prospects.
You can avoid this by keeping audiences necessities at a prime focus and continuously reengaging with them. Thus, it plays a very significant role for achieving success in your marketing events. You can make this possible by placing the right product at the right time in front of them. At times, if you feel that your audiences are losing interest, the reason might be, they no longer want to hear from you or there might be a possibility where the customers are buying from competitors.
Email Marketing – Re-engagement Strategies
So, before stepping further to initialize your new or prevailing marketing campaigns, you should at once revitalize your email marketing events by executing the below mentioned email marketing reengagement strategies:
- Sending Triggered Mails
Sending triggered mails to the audience, allows to connect you with them based on actions occurred and timeframe. By incorporating the triggered mails in to email marketing strategies, you can communicate with them at a strategic moment. Let’s say, if a subscriber has not yet opened or clicked on any mails sent by you, how will they get to know that the message contains valuable information? To overcome such issue, try sending mails as if you are sending it to a person rather, as a company executive. For example, Hello Mr. Wright, Buy our product with 50% flat discount rate. In fact, you should create and send them mails making the content more personalized that is relevant and is worthy.
If in case, the subscriber engages with you, renew and re-create relationships with them and maintains it for a longer duration of time. This will not only let you maintain customers, but also increase the prospects for future proposals.
- Update Request
In-active and out-dated information will decline you to reach the subscribers. Likewise, their emails might have encountered IPs filtering your mails sent to them. This makes it more difficult for most of the marketeers where they fail to deliver emails in to the recipient’s mailbox.
Remember, your email is worthy as long as, it contains valuable information. Before initiating with any marketing campaigns, marketeers must ensure that the information they have regarding particular audiences is not out-dated and that it must be an accurate one. Even if you don’t have any valid email contacts, it’ll get filtered in the IPs and will fail to deliver in the recipient’s mailbox.
In order to overcome from such situations, make your task easy by;
- Discarding the email list that contains in-valid data of the subscribers.
- Creating a new refresh email list accumulated the email contacts from various sources and get it verified.
- Simply make it a smart process where audiences are compelled to input email contacts before connecting with you.
- Keeping your email lists up-to-date and maintaining a valid and fresh email database by cleaning it semi-annually or bi-monthly.
With this, you’ll have more curated data from the most – engaged subscribers. Some of them might have updated subscription preference lists, while others may have confirmed their interests. Despite of this, the final outcomes you’ll receive is an effective engagement with subscribers and maintain a healthy, fresh and updated list for your next marketing distribution.
The most popular reengagement strategies among all the online stores target email offers. Such mails provide a higher amount of increased click-incentives, offering 25% flat discount coupon or secret sales. This is one of the effective ways for increasing click-through rates and retaining common buyer’s interest.
Now-a-days, such offers don’t work with businesses. The best way to reach and to remain constantly engaged with the subscribers is by sending newsletters, e-brochures, freebies, trail pack products or services (Example, a trial pack software or application of limited version given to them for a specific period). Give them a chance to interact with you through social media sites. Share your website’s link in the email body so that, they can get to know more. Standalone email offers are more effective, rather, sending 25% off priceless content. Thus, by implementing such techniques, this will surely motivate and capture more subscriber’s attention. Lastly, I would advise you to build trust and increase customer’s loyalty by uplifting brand’s image by serving good and engaging with them more frequently.