We saw email marketers and social media marketers, blending together to create world-class marketing campaigns. A lot of social media pros have been listed out around email marketing growth. You could have a winning email marketing strategy by syncing the two of them together. The conversion of social media followers to email subscribers and customers will enable you to make the best out of your marketing campaigns.
The shrewd approach to integrating email and social is from the perspective of business marketing strategy. The two marketing approaches are quite unpredictable and come with enough tools, it’s best to integrate them and take your marketing strategy to the next level.
Backpedal to your plan of action and your strategy for business success. What’s your approach for reaching out to a maximum number of customers? What’s your approach for retaining them, and your technique for inspiring them to spend more on your products? Below is a list of methods you could use to integrate social media and grow email marketing.
Use Social Media To Grow Email Marketing
Leveraging social media for building effective mailing lists proves beneficial for email marketing campaigns. Integrating social media and email marketing helps to grow your email list and converts followers into leads and customers.
Here’s the low-down on how to integrate these key marketing tools.
- Merge social media and email marketing team
Your email marketing team should sit down and create a plan of action with your social media staff. As a matter of fact, have the same people working on email and social media marketing. With these two in sync, your tactics are ought to play out well.
- Create a well-segmented email lists
Set up your client database so you know which social platforms they use. This will keep you from looking silly in your messaging and help you craft some really good ad creativity. This will not only guarantee higher conversions but will also ensure increased ROI and reduced costs.
- Insert social share buttons
Add social media sharing buttons to your email messages. Give your audience the tools they need to spread the word. The networks of your recipients with shared interests initiate ways that will help you produce better returns. According to SocialTimes, adding social sharing buttons to email increases click-through rates by more than 150%.
- Use social media follow buttons
Add social media connect buttons to your email messages. Similarly, add social media engagement buttons to your email messages to your email unsubscribe page. Offering your audience an opportunity to connect with you on social media implies they can even now stay in contact, however in a less distracting manner.
- Make your newsletters shareable
Let your audience promote your email newsletter. Don’t simply give your subscribers a simple way to promote your email message, offer them a unique way to advertise your newsletter. Use buttons such as “Share this” to promote your marketing message.
- Put call to action
Insert a call to action to your social media accounts. This allows you to reach and convert the social media followers into subscribers. Now that you can reach followers effectively, ensure offering them distinct ways to connect and subscribe to your email list. By doing so, you are likely to get new subscribers and grow your website’s traffic.
- Leverage a contest or giveaway
A contest or giveaway undeniably drives a massive share of social media followers to your email list. You can plan a compelling contest by having a catchy hashtag, optimized graphics or visuals of your giveaway element and accurate content. Include a link to the landing page where followers can fill in their details including name, email address and more to participate.
For more email marketing tips and tricks on generating impressive open and click rates and increasing engagement in a way that feels organic to your brand, check out FrescoData blog.