Have you ever wondered why you’ve been getting a slow response when it comes to marketing your products or services via emailing people? Well, the correct answer to that is simple. You’ve been using the correct marketing strategy but in a not very resourceful way.
Effective Email Marketing
The first question to ask yourself is, from where am I getting these email marketing lists from? You need to know, people don’t just like handing out their email addresses for corporations to use and send them hundreds of random offers. Thus, when vendors prepare email marketing lists which you buy of them, they take random email addresses from random websites, scratch them off from old lists, from free samples and many other places. And more than 90% of these people will probably not be interested in your specific product or service. Chances are that either they won’t open your email and delete it, or it goes to junk mail directly.
There are different ways of collecting email marketing list, the correct way will ensure you’re targeting the right audience. For example, you could add a pop up window every time someone visits your site. Tell them to sign up for your free newsletter to be updated. A study showed that 2 in every 3 people do end up giving their email address to a pop up window of a website they’re interested in. Also, with so much going on around the social media, you can easily make a Facebook page for instance and persuade people to join. For example your page could say “Join our 20,000 subscribers!”
Learn Email Marketing Correctly
Once you’ve collected your email list, use proper software to send out marketing emails not just Gmail or outlook. There are many special email marketing softwares which make it easier to deal with unsubscribe and to obtain statistics for evaluating your marketing progress. Most of these software packages are free at the most basic level therefore you really don’t have an excuse of not using them.
Other than this, you need to make sure that the emails you’re sending are very good in terms of its first impression on your target audience and the message you’re getting across. The email needs to have an interesting and captivating title. Add interesting facts, special offers, teaser paragraphs which will lead people to open the whole article on your website, the layout of the email, add graphics, but not too many as many graphics take longer for the email to load which could annoy some customers wanting to unsubscribe. Make the information simple to read, make it easy for customers or visitors to find what they’re looking for.
Read More on FrescoData’s Email Marketing Campaign Reengagement Strategies.
FrescoData helps clients to get delivered with the best email marketing lists.