If you’re a marketer, you’re likely to feel Twitter as “TOO TRENDY”, Pinterest as “TOO FLASHY, and well, Facebook as “TOO COSTLY”. When we’re talking about generating maximum sales and customer interaction, the old-school tactics of email marketing are the best. No matter how advance the technology in the marketing sector has become, email marketing will always remain at the heart of successful marketing and sales campaigns.
When you’re sending emails to clients based on available email lists, keep in mind that you’re looking forward to email marketing for maximum conversions. Always remember, you’re reaching specific individuals who were targeted because they subscribed for your content. This leads to a common understanding, they’re already prepared to follow the contents offered by you. However, the success of your email marketing campaigns depends on the follow-through you’re offering. It becomes necessary for you to optimize email marketing.
Optimize Email Marketing – Quick Tips
So how do you optimize email marketing for maximum conversions? After all, the whole idea behind the strategy is to convert the maximum amount of your subscribers into your customers. Isn’t it? We have a few highly effective tips to optimize email marketing, take a look.
Go for Newsletters
Create precise, mobile-optimized, and appealing newsletters for your email marketing campaigns. It’s a very important factor as 40% of users prefer to access their emails from their mobile devices. Go for a responsive design of email. You can incorporate sign-ups and forms for your website, track and manage email lists. Also, if you’ve been doing in-house handling of all the aspects of newsletters, it’s high time you start taking help from cloud service providers, in return, freeing some manpower.
Keep Testing Your Subject Lines
Every leading statistics suggests that 33% of email recipients use subject lines to judge whether or not to open an email. The subject lines of email marketing campaigns should be informative, concise, and appealing, offering a reason to the targeted client to open the email. Start personalizing your emails. It creates a great impact on subscribers by boosting engagement. Anyone would open the email if the subject line features their name or interests. This isn’t an easy job. While some subject lines become a massive hit, there are many, on the other hand, which fail to deliver a great open rate. For instance, you can try two different versions of subject lines for the same email and send them individually to test their response. This way, you’ll know the real statistics and interest, which will eventually help you in fetching more opening rates. Again, more opening rates mean more chances of your subscribers converting into clients.
Segmentation Is Necessary
In order to further personalize your email message, start segmenting email lists into a niche, yet smaller groups. You can start segmenting your emails based on past purchases, interests, gender, or locations. There are so many fields to offer you a base for segmenting. You should focus on offering specific updates and deals to a customer group, who is interested in the kinds of deals you’re offering. For instance, if you’re a fashion retail company, you could segment the list based on products you’re offering, such as accessories, spring collection, fall collection, footwear, etc. This way you’re more likely to appeal consumers who will in return look forward for purchases based on their interests, thus converting into a customer from a subscriber for you.
Focus on Call to Action
Even if the subject is of interest, no one prefers to read long boring emails. To top it all, no one has time to spend on reading. Usually, the interested subscribers will open your email, scan it in a single glance, and within a fraction of few seconds, they’ll decide whether to click through your campaign or to delete it. Keep your text short, simple, and sweet. Focus on shorter forms of text that will call the readers to perform an action instantly. Keep your call to action in a manner that is visually fascinating, leaving no space for doubt for a reader on what to do next.
These were a few tips to optimize email marketing. Do not miss out on potential sales just because you do not know how to optimize email marketing campaigns.
