Acquiring professional email marketing services is rarely considered for new small and medium-sized business owners. Cost and lack of a solid customer email list are usually the main factors preventing many business owners from seeking out full-service email marketing companies. It is not surprising that many dismiss the idea of an email marketing strategy altogether.
Email marketing gives business owners the ability to reach out to prospective customers and build an unlimited customer base and a revenue stream that they own, making it one of the most powerful digital marketing tools available. Many companies invest in professional email marketing services and software because of their high ROI. And once you partner with a top email marketing agency that provides professional full-service email marketing expertise, you may be pleasantly shocked at the money and time you’ll save from going it alone.
What is an Email Marketing Agency?
Your email inbox is probably crawling with marketing materials and sales emails if you’re an entrepreneur. Over the years, you’ve developed a strategy for handling each email, but keeping track of all your emails is a full-time job. It’s even harder when you’re trying to grow your business and you need to reach out to customers in a timely and convenient manner.
That’s where an email marketing agency comes in.
An email marketing agency employs experts in email marketing to help businesses increase their revenue and reach their target audiences. They can be a one-stop-shop for all your digital marketing needs, offering various services to help you build your email list and market to your existing customers. They can help you design email templates, strategize your email marketing campaigns, and optimize your email content to get the most out of your limited marketing budget.
When it comes to marketing your business or brand, email marketing is one of the most effective and efficient ways to reach a broad audience. But with so many email services, platforms, and software packages to choose from, it can be hard to know where to start. That’s where an email marketing agency comes in. Their email marketing experts specialize in helping businesses and brands of all sizes navigate email platforms, manage the customers’ buyer’s journey and strategize powerful email marketing campaigns.
When it comes to your email marketing strategy, you’ve got a lot of options. You can hire a single individual to handle your email marketing or get email marketing software and do it yourself. You can get a monthly subscription to a platform that will do some of the work for you or hire an email marketing agency that offers a wide range of services, including mass email marketing, direct mail, and digital marketing.
What Does an Email Marketing Agency Do?
An email marketing agency provides various services that enable companies to better communicate with their customers and prospects. They’re experts in email marketing tactics that turn email leads and customers into buyers. They also offer other digital marketing services that can help you increase your online and offline exposure and build a stronger brand.
Email marketing agencies provide professional email marketing services to businesses. They specialize in providing high-quality customer interaction and retention strategies, including behavioral targeting and email marketing automation. They can take a complex email workflow and break it down into steps that can be easily implemented and scaled.
Email marketing agencies can help you connect with your customers in a way that’s never been possible before. They’ll help you optimize your email lists, increase engagement, and build customer loyalty. They can also help you build a strong email marketing strategy that can double your email leads and sales.
When it comes to professional email marketing services for your business, you want to make sure you’re getting the most out of your investment. That’s why you need to partner with a top email marketing agency. You need to hire a full-service email marketing company with a team of email marketing experts who build and manage winning email marketing campaigns.
The Difference between an Email Marketing Platform and an Email Marketing Agency
There are two fundamental types of email marketing companies: platforms and agencies. An email marketing platform offers a range of tools and services that allow you to build and manage your email campaigns, such as email templates, email testing services, and analytics. Email marketing agencies, on the other hand, specialize in helping their clients build and execute robust email marketing campaigns.
Email marketing agencies offer various services, such as email design and development, email marketing automation, and campaign optimization. Some email marketing agencies invest in a dedicated email marketing platform, while top email marketing agencies create their email marketing software and databases. In contrast, both have their advantages and disadvantages. The distinction between platforms and agencies lies in their cost and capacity to serve the needs of the business in question.
It is worth investing time to understand better the difference between an email marketing platform and an email marketing agency.
Typically, an email marketing platform is centered around email marketing software that allows you to create and manage your email marketing campaigns. Still, it doesn’t always provide you with the services and support. An email marketing platform can offer marketing features like email marketing automation, drip campaigns, and remarketing for a lower fee than an agency.
If you’re looking to grow your email list, hire an email marketing platform. If you want the best email marketing services in the industry, hire a top email marketing agency. The difference between the two may be subtle, but the most significant impact will be your bottom line.
Why You Should Get Professional Email Marketing Services?
If you’re like most small business owners, you’ve probably relied on email marketing platforms to help you build your mailing list and drive traffic to your website. But have you considered enlisting an email marketing agency to help you optimize your email marketing campaigns, build your email list, and drive more sales? Instead of investing your time, energy, and money in platforms with limited services, you should try professional email marketing services that help you build a robust, scalable, and profitable email marketing strategy.
Benefits of using a top email marketing agency;
- Data enhancement services to clean and build your email list or access targeted email leads
- Add in digital marketing services along with email marketing to build your brand
- Provide email marketing software to avoid additional monthly platform costs
- Aid in email re-engagement strategies to increase customer retention
- Use fresh and relevant data with advanced analytical tools for pinpoint targeting and improved segmentation
- Boost sales with timely, dynamic, and personalized emails
- Customer database protection in line with GDPR and CAN-Spam policies
- It saves you time and energy that would have been wasted taking email marketing and analytics 101
Even with support, email marketing platforms make you do a lot of the heavy lifting. A top email marketing agency can give you a more personalized approach for both you and your customers. But as small business owners, we know what you are worried about; how much do professional email marketing services cost?
Is it Costly to Get Professional Email Marketing Services?
You get what you pay for with an email marketing platform and an email marketing agency.
Surprisingly, there are a lot of agencies and companies that offer the same platform services at a cheaper rate than what you would expect. However, when it comes to professional email marketing services, very few agencies can provide these services to their clients at an affordable price. Typically, these email marketing companies and agencies operate on a small scale and, as such, don’t offer their clients the same quality of service that their bigger counterparts can.
A few full-service email marketing companies achieve manageable rates by charging per campaign and per service and not huge flat rates. By doing this, you only pay for the services you need in a particular email marketing campaign. When it comes to professional email marketing services, you need to seek out an email marketing agency that will strategize with you and respect your budget.
When you add in the time and effort to write emails, create the automation workflow, test and retest your headlines, CTA’s, and content, and use an email marketing platform, you’ll never achieve the same results with an email marketing agency. Farless a top email marketing agency. Not to mention, do you understand email marketing analytics? You need to navigate an email marketing platform successfully.
Platforms can cost from 10 dollars to 2000 dollars per month, while agency base fees range from 300 to 500 dollars. While many agencies often provide free consultations, some can have hidden fees, charge per contact or email, and use expensive platforms like Hubspot to increase campaigns’ costs. Email marketing companies that use their software are better able to control costs and adapt to your budget.
Get Professional Email Marketing Services from FrescoData
If you’re looking for a top email marketing agency, you’ve come to the right place. Our full-service email marketing company provides everything you need for a winning email marketing campaign and more. We have the software and tools that build, manage, and protect your customers and business data.
When you work with our top email marketing agency, you get more than just professional email marketing services. You also get our years of expertise in various industries and access to other data-driven marketing services that can help you build a more substantial online presence and generate more revenue.
We can provide you with buy opt-in leads of critical decision-makers for any business-to-business strategy. Our highly targeted email lists can be segmented on behavioral data, devices, and as well as by demographics. And are legally sourced in compliance with all relevant consumer protection laws like GDPR and Can-Spam.
While an email marketing platform can help you build your email list, most of the work will have to be done by you. And it may not be a clean list or even a list of quality email leads. We’ll help you clean up your existing email list and build quality email leads that will become repeat buyers.
Contact FrescoData today, and let our experts help you scale and optimize your next email marketing campaign.
