Father’s Day doesn’t seem to cause quite a stir like shopping frenzy Mother’s Day, but it still offers excellent market opportunities. Father’s Day is merely a month away, and as a marketer, you certainly look forward to luring your clients using this opportunity. So what do they need to do in order to create a successful Father’s Day email campaigns? There’s only one way i.e. by deploying brilliant Father’s Day email marketing ideas into your Father’s Day email campaigns.
Now the question that arises is ‘HOW’? Do not worry. We are here to guide you. Here are a few Father’s Day Email Marketing Tips to help you build up a successful email marketing campaign.
USE DATE IN CONTENT
According to a research led by Experian, twelve percent of searches on Father’s Day involve ‘WHEN’. This because a significant amount of individuals aren’t aware of the date Father’s Day falls on. In your Father’s Day email marketing campaigns, you can involve date to remind your clients of the day, so they will ensure to buy presents and make necessary arrangements before time. Generally, individuals do not set a great store by dates, so using this idea in your email marketing campaign can give your campaign a great boost. (READ: Championing the Art of Mobile Email Marketing)
DO NOT FOCUS JUST ON FATHERS
While designing a Father’s Day email campaign, you could be tempted to keep things plain, emotionless, and practical like you generally would in email campaigns that are aimed at men. You must keep in mind that Father’s Day presents are usually purchased by children and women. So you should keep your campaigns, which are compatible with their emotions.
CREATIVITY IS IMPORTANT
Not every business trades offers, services, or things related to Father’s Day. You have that chance, so be creative in your campaign. A little brainstorming would do no harm. Think of different ways to lure your clients.
Along with these, there are many more ideas, which you can use to conduct a campaign. Try, and test a few, to see which ones are the best for you.