Five Brilliant Ways Email Marketing Can Help Small Businesses

When it comes to email marketing, there is plenty to cover in terms of both – its benefits and mind-blowing statistics. Now, we’ve come across plenty of small business owners wanting to know about the power of email campaigns and how it can boost their business. With that in mind, we’ve made a list of five brilliant ways email marketing can help small businesses bring in a high return on investment (ROI).

Benefits of Email Marketing for Small Businesses

New Arrival

Nothing tempts customers more than a hot new item, or a service. New arrival emails aren’t just reserved for things like, “Check out this new product.” You may also offer other perks such as a free product trial or free shipping. This will help you spread the word about the product. Also, in order to make the customer make a purchase instantly, include a call to action link.

While these emails promise much greater revenue, you cannot sell them all the time. Create a sense of urgency by introducing time-limited offers, so you know you’re one step closer to closing the transaction with your customers.


Keep in mind, newsletters are also a great way to update your customers about your business and build a lasting relationship. You can talk about upcoming events, industry-specific news, and much more. A newsletter is an effective way of giving information they care about – news, how-tos, promotions, and events.

Testimonial Emails

When a new customer signs up for your email, share a testimonial or two in the welcome email. Share customer reviews in the email to reaffirm your customers’ choice to trust in your business. This will also help you build customer loyalty and increase your brand reputation.

Product Use Tips

Emails that offer value get shared the most. Help your customers make the most out of your product by giving them helpful advice. Highlight features of the product they’ve bought or offer useful maintenance tips. For example, if you sell leather goods, you can send emails offering tips on maintenance and how your customers can keep their purchases from damages.

We Miss You Emails

Some of your customers are going to go on a hiatus after a purchase or maybe never come back again to make another purchase. This is going to happen no matter how much you don’t want it to, and so a lot of small businesses rely on this approach. Send a simple email that says, “We Miss You.” You may even include special discounts or deals to tempt them into trying another one of your products.

What kind of emails keep your business booming? Let us know in the comments below. 

FrescoData is here to help you make the most out of email marketing. We’ve got helpful insights and resources and an expert team to help you create email campaigns that will set your business apart.

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