Email marketing is a powerful tool that allows you to reach to thousands of customers and prospects at minimal expense. It is direct and affordable. It can be used as a standalone marketing tool and as a tool in conjunction with social media, telemarketing, and direct mail marketing, and so on. When you leverage the particular strengths of email marketing using the best practices and keep aiming for improvement as you go, email marketing can be a successful initiative. With that in mind, below are a few hand-picked articles containing email marketing tips, insights, and tricks to help you – from strategy to design, tracking and blast, to the list selection process.
All About Email Marketing
Here’s What CEOs Want From Email Marketing Companies
A recent Harvard Business Review study noted that the C-Suite Decision Makers spend less than 2 percent of their time with vendors. Moreover, engaging with them is difficult, expensive, and time-consuming. Now, one of the most interesting things that top email marketing companies follow is engaging with them in ways opposite to what mediocre marketing companies do. This listing will help you learn how to earn game-changing deals when marketing to the senior audience.
The most interesting factor when engaging with the C-Suite decision makers is that you need to build credibility. This easily translates into, “Why should I trust you?” and “Why I get value for spending my time with you?”
If you are involved in selling to the senior audience, read FrescoData’s guide to how to use a CEO Email list and get desired results on your marketing activities.
List Marketing in the US: Myths and Facts
In the ever-changing email marketing landscape, there are serious legal, practical, and ethical issues that need to be addressed. When you don’t take proper measures to address these issues, you could end up with a damaged reputation and fines of up to $1 million or a jail term of up to 5 years.
We have briefly explained data laws in the US and why those rules matter. This post on data laws can help your business earn the trust of your customers as a spam-free and responsible brand.
Top Six Email Marketing Trends
To sum up email marketing success in 2019, we have two simple words: Mobile and Personalize. In order to remain relevant in 2019, marketers must continue to look at current and upcoming trends. To help you with your email campaigns in 2019, we’ve listed out a few email marketing trends that will definitely happen.
If you only have time to read one of these posts, read this one.
Four Effective Tips to Email Marketing Automation
Email marketing automation is more about strategy than dropping a weekly-monthly email to say a quick Hello! to the audience. Email campaigns that integrate marketing automation tools are quite different than simple campaigns that utilize an ESP. The biggest difference lies in how a business wants to send the emails and the overall strategy at play. When it comes to marketing automation, relevance is the key. But if one were to sum it up, it can be divided into very few main categories. Let’s take a look at the first two and how these email campaigns can be created and executed to ensure success in your next email marketing program.
If you are having a tough time creating engaging email content, you can check out these four effective tips to email marketing automation.
Buying Email Lists to Increase Subscribers
Contrary to popular belief and the negative stereotypes attached to email marketing, purchasing email lists is one of the best ways to promote a business. While most business owners spend a huge amount of money in advertising their products and waste countless hours attempting to devise the perfect marketing plan, the simply practice of buying email lists and marketing a brand to “Targeted Customers” has been doing many of the top businesses in the industry quite well.
In fact, buying mailing lists is a low-cost and effective way to promote your products/services and increase subscribers. Don’t believe us? Well, take a look at these 4 ways how buying email lists can help increase number of subscribers.
Using Segmentation in Email Marketing for Pinpoint Targeting
We’ve talked before about the importance of segmentation in email marketing. In order to truly amplify the effectiveness of your email marketing for pinpoint targeting, you need to segment your audience and targeting. How you segment your email list is going to define how effective your relationship with your subscribers is going to be.
In this post, you’ll learn how email database segmentation can power up your marketing efforts using pinpoint targeting.
Top 3 Spam Keywords to Avoid in Email Subject Lines
Subject lines of an email are just one segment belonging to the equation of an email delivery. Based on content, reputation, and most above all, subject lines, emails are delivered to recipient’s inboxes. Engagement, in many cases, is also applied to such SPAM FILTERS.
Writing your email’s subject lines can be a very stressful task. There are numerous spam keywords, which are potentially blocking your path to client’s inbox. By avoiding some trigger words in subject lines of your email, you can witness a dramatic increase in your chances for moving beyond the SPAM filters. The punctuation and keywords, which we use in the email subject line, are very significant. If you send a decent amount of emails through your marketing campaigns, your emails are highly prone to ending up having issues related to SPAM filters.
One of the easiest techniques to avoid landing yourself in ‘SPAM TROUBLES’ during your email marketing campaigns is by carefully selecting the keywords and phrases to use in subject lines of your marketing emails. Read on.
Microtargeting is the Key to Email Marketing Success
Microtargeting has become the buzzword in email marketing. Businesses using it in their promotions are able to build a powerful and consistent link with their audience. Any marketing strategy based on detailed customer-segmenting using data and demographics to identify their interest and influence their actions is micro-targeting. One of the most important aspects of micro-targeting is to know the preferred communication channel of your target audience.
Businesses can use pinpoint targeting in several ways as a part of their overall marketing strategy. One of the best-known ways to engage is via email marketing and direct mail marketing.
How To Find The Right Email Marketing Company
If you want to make an impression using email marketing, especially in a very short period of time, a thoughtful strategy can help you get the job done. The strategy would include several aspects that are not just limited to your audience that trusts you with their email address.
In the past decade, email marketers feared buying email lists, but that is not the case as we can see from several examples of conglomerates taking to purchasing lists. In fact, with the integration of multi-channel marketing, it has become increasingly important for businesses to maintain their lists, a task that requires a team of its own.
A Comprehensive Email Marketing Checklist
As a business owner, you need to make sure that your email marketing efforts serve your audiences’ interest as well as your marketing objectives. But, what if the fear of creating something great leaves you nervous to the extent that you slip-up or fail to quality-check the emails?
Below is an email marketing checklist by FrescoData to help you with quality assurance before you hit the ‘send’ button.
Do you have any email marketing blog posts that made a profound impact on you that you still remember reading them for the first time?
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