Technology Case Study

Technology Case Study: Sales Force APAC

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About

Salesforce is a global leader in cloud computing and is best known for its CRM products. The company has expanded into the social enterprise arena through several acquisitions.

Forbes Magazine has ranked Salesforce as one of the most innovative companies in America. It was also featured at number 7 in Fortune Magazine’s 100 Best Companies to Work For in 2014.

Brief

Salesforce has over 7,000 Asian Pacific customers within various industries, including financial services, telecommunications and entertainment. Salesforce’s APAC division contacted FrescoData to assist a high-end client in achieving their quarterly marketing goals.

Solution

Our primary focus during the first interaction with Salesforce APAC was understanding their objectives and role in their client’s marketing goals. With Salesforce being one of the most sought-after companies in the world due to its excellent CRM and cloud computing systems, it was easy to grasp how to deliver from their point of view.

A customized double opt-in list was defined and presented at the end of the briefing. It included small & medium-sized businesses as well as significant corporations. The list had specifics such as industry, firmographics and identified demographic factors.

The aggregation under firmographics included company size, sales revenue, number of employees, and marketing statistics. Our list validation department administered the list to ensure the prospective business contacts were valid.

Results

Salesforce integrated our customized business list with its world-class services and achieved a satisfactory marketing result for its client.