Education: University of Münster, Germany
About
Founded in 1780, University of Münster is Germany’s third largest university and is a part of Deutsche Forschungsgemeinschaft – a society of Germany’s leading research universities. The University has produced Nobel Prize winners and Leibniz prize winners – Europe’s most prestigious and well-funded awards. The University offers more than 130 fields of study in 15 departments to over 40,000 students and 25 research centers.
Brief
University of Münster required an awareness exercise to attract executives from other parts of the world to their international executive leadership programs. It sought to provide a unique experience enhancing an individual’s language skills as well as intercultural and personal development.
Solution
FrescoData teamed with the University of Münster to create a customized mailing list of senior executives with precise targeting of individuals segmented by industries, age, current contact details, employment information and other pre-selects and marketing triggers. The list was then checked and vetted by FrescoData’s team of human verifiers and specialists to produce the best possible success rate – FrescoData provides 80-95% deliverability success for email marketing campaigns. The list was CAN-Spam compliant adhering to guidelines set by the Direct Marketing Association and FEDMA.
The University of Münster underwent an extensive review of various email marketing strategies, with the intention of finding the one that would best allow them to engage in a productive communication with prospective students. After tailoring a strategy that best represented the University’s goals, email blasts were sent out.
The University of Münster, using FrescoData campaign analytics, had the advantage of tracking email campaign performance as well as deliverability. By looking at the results from the campaign, it could receive real time reports on open rates, bounces, click- throughs, unsubscribes as well as conversion rates – leading to an increase in enrollment numbers.
The email marketing campaign also provided a perfect platform for the University of Münster to create an awareness of its varied programs and campus events as well as its rich history and alumni.
Results
The University of Münster’s objectives of an awareness-raising exercise exceeded its deliverability benchmark. When the University of Münster first came to FrescoData, a high number of Executives were converted into prospective students for future programs. Due to the quality of service FrescoData provided, the University and FrescoData have teamed again for other marketing campaigns.