Energy Case Study: Terrapinn
About
Terrapinn is a global leader in B2B events, and is best known for its trade exhibitions, conferences, training solutions and electronic and print publications. Over 25 years, it has built reputation as the hub of global business community, with an extensive portfolio of successful conferences and exhibitions. Terapinn operates from London, New York, Singapore, Sydney, Dubai and Johannesburg.
With offices in London, New York, Singapore, Sydney, Dubai and Johannesburg and over 25 years of experience, Terrapinn is a leading force in Trade Exhibitions and Industry Training.
Brief
Terrapin was in a hiring mode and wanted to identify business executives in the Middle East for a recruitment drive. They required a marketing exercise that would augment Terrapinn’s brand awareness particularly in the Energy sector as well as to increase the number of applications for employment opportunities for a particular role – Handling International Promotional Events across its varied locations.
Solution
Terrapinn wanted to set up and execute email campaigns for its recruitment drive while minimizing cost, efforts and time during the whole process. One of its main focuses was to leverage talent from the Middle East. Terrapinn teamed with FrescoData to devise targeted email campaigns to Executives from FrescoData’s global B2B database.
FrescoData B2B lists segmented by job roles covers not only a range of profiles but also various industry sectors. FrescoData agreed on providing an accurate list of verified active leads ensuring that the emails would not be identified as spam and end up in everyone’s Junk folder.
The Middle East is one of the fastest growing markets for international events with 1800 association meeting alone over the last few years. FrescoData was able to source close to 30,000 high-quality professionals and decision makers. The list was subjected to data validation by the FrescoData team– ensuring the highest standards to make sure that the time and efforts behind the campaign would yield maximum ROI.
Terrapinn integrated these e-mails with a brand awareness campaign
Results
Following the analysis process of the data files provided to Terrapinn, the results based on the list provided by FrescoData were promising. For the recruitment drive campaign, there was a higher than anticipated delivery, open, and click-through rate. Since the execution of their first campaign using FrescoData’s email list, Terrapinn has partnered with FrescoData to target additional world regions for various events, recruitment drives and other campaigns from across various industries.