Terrapinn wanted to set up and execute email campaigns for its recruitment drive while minimizing cost, efforts and time during the whole process. One of its main focuses was to leverage talent from the Middle East. Terrapinn teamed with FrescoData to devise targeted email campaigns to Executives from FrescoData’s global B2B database.
FrescoData B2B lists segmented by job roles covers not only a range of profiles but also various industry sectors. FrescoData agreed on providing an accurate list of verified active leads ensuring that the emails would not be identified as spam and end up in everyone’s Junk folder.
The Middle East is one of the fastest growing markets for international events with 1800 association meeting alone over the last few years. FrescoData was able to source close to 30,000 high-quality professionals and decision makers. The list was subjected to data validation by the FrescoData team– ensuring the highest standards to make sure that the time and efforts behind the campaign would yield maximum ROI.
Terrapinn integrated these e-mails with a brand awareness campaign