FrescoData’s main focus during the first interaction with Salesforce Asia Pacific was to understand their objectives and role in their clients marketing goals. With Salesforce being one of the most sought out companies in the world due to its excellent CRM and cloud computing systems, it was easy to grasp how to deliver from their point of view.
At the end of the briefing, a customized double opt-in list was defined and presented. It included small-medium size businesses as well major corporations. The list had specifics such as industry, firmographics and identified demographic factors.
The aggregation under firmographics included company size, sales revenue and number of employees as well as marketing statistics. The list was administered by FrescoData’s list validation department in order to make certain that the prospective business contacts were all valid, providing 95% deliverability.