Targeting high-level contacts in IT departments from various industries required a concerted and thorough approach. An initial meeting was conducted where objectives of the survey, a target market and various complexities surrounding the process were mapped out. FrescoData and Hewlett Packard worked together to identify the correct business intelligence strategies.
Proper segmentation of the identified decision makers was conducted to better understand the characteristics and objectives required by Hewlett Packard in conducting the market survey.
After an accurate profile was agreed upon, a campaign date was set and FrescoData a sophisticated engagement score model for the actual survey. The data and strategy laid out during the initial part of the survey was then set to use during the campaign conducted by Hewlett Packard. Hewlett Packard and FrescoData then broadcasted a highly targeted email campaign using Fresco Data’s email marketing platform making the process fast and measurable.