Non-Profit Case Study: Slavery No More
About
According to estimates released by UNICEF, currently there are 27 million victims – men, women and children of all forms of slavery, debt bondage, servitude and sexual exploitation. The total market value of illicit human trafficking is estimated to be in excess of $32 billion.
The mission of the organization ‘Slavery No More’ is to abolish modern-day slavery and human trafficking. They create awareness and opportunities for the victims.
Slavery No More wants to expand its assistance in helping NGOs with more strategic alliances. It aims at leveraging their efforts at garnering support, awareness, volunteers and other resources with the involvement of LAPD, FBI, ICE, DHS and the U.S. Department of Justice.
Brief
Slavery No More wanted to spread awareness of its organization within a certain class of Senior Executives. Their requirements were to engage the target group about abolishing slavery as well as encouraging foster care and adoption of young victims.
Solution
The FrescoData team started working after an initial briefing with Slavery No More on the kind of list it would provide. In order to customize a list of Senior Executives from all Industries, FrescoData used advanced techniques so that Slavery No More could reach them in an efficient manner. The list was customized from FrescoData database of businesses mailing and contact details of over 50 million active businesses, from across 60 major countries.
With a proven track record and expertise in the field of business intelligence solutions, FrescoData was able to compile business contact details of top senior executives. It contained Senior and C-level contacts from HR, IT, Finance, Operations, Productions, Support and many other department in 18 major industries including Automotive, Manufacturing, Mining, Oil & Gas, Retail, and Information Technology, Hospitality, and Transportation.
Results
Slavery No More integrated the list into their awareness raising mode with their objective of increasing awareness of slavery and encouraging the support and foster care of young victims. The exercise not only received an increase in the interest from Senior Executives but also helped increase its awareness within the organizations. Their campaign did well with positive rates on click-through rates, and enquiries.