When Analysys Mason approached FrescoData, a series of goal-oriented meetings were set up in order to understand the role Fresco would play while sourcing the required data. Analysys Mason mainly wanted to target telecom companies in developing countries. The main focus was to source telecom companies from developing countries with precise detailing of firmographics and other pre-selects so that Analysys Mason could contact them using individualized marketing campaigns.
According to the International Telecommunications Union, developing countries in recent times have experienced the most dynamic growth in the industry. While in terms of revenue, 9 out of the Top 20 telecommunications marketing were in developing countries with the number increasing by the end of 2018. It suggested that Analysys Mason would be able to easily use data from FrescoData’s segmented database consisting of various pre-selects.
A list was compiled through which Analysys Mason would be able to analyze company growth, revenue, and other identifiable characteristics in order to create the best marketing strategy. The list was then validated by FrescoData’s marketing and validation team to ensure that it had the best chance of a high ROI.