Telecommunications Case Study: Analysys Mason
About
Analysys Mason has a global reputation for providing unique and specialist knowledge on issues related to the telecom, media and technology (TMT) sector. It has a strong client base in over 100 countries.
In recent years, Analysys Mason has worked with organizations ranging from the BBC to the Spanish Lottery, an Indian Division of a Fortune 50 technology business and the Jamaican Ministry of Defense.
Brief
Analysys Mason’s client range covered operators, regulators and policy makers in the telecom industry, major internet and content and media players, satellite and cable companies, and government agencies. Analysys Mason approached FrescoData in order to seek assistance at targeting the telecom sector in specific geographic areas. It wanted to understand the target companies by segmenting them into different customer groups in order to approach them with a more suitable and specific marketing approach.
Solution
When Analysys Mason approached FrescoData, a series of goal-oriented meetings were set up in order to understand the role Fresco would play while sourcing the required data. Analysys Mason mainly wanted to target telecom companies in developing countries. The main focus was to source telecom companies from developing countries with precise detailing of firmographics and other pre-selects so that Analysys Mason could contact them using individualized marketing campaigns.
According to the International Telecommunications Union, developing countries in recent times have experienced the most dynamic growth in the industry. While in terms of revenue, 9 out of the Top 20 telecommunications marketing were in developing countries with the number increasing by the end of 2018. It suggested that Analysys Mason would be able to easily use data from FrescoData’s segmented database consisting of various pre-selects.
A list was compiled through which Analysys Mason would be able to analyze company growth, revenue, and other identifiable characteristics in order to create the best marketing strategy. The list was then validated by FrescoData’s marketing and validation team to ensure that it had the best chance of a high ROI.
Results
Analysys Mason achieved a successful engagement score with its prospective clients. Due to the developing nature of the market, the company was able to reduce its cost and improve its operational efficiency.