With the Talent Management Software market growing at a CAGR rate of 17.59 percent from 2013-2018 Halogen Software needed a competitive advantage to stand out in the industry.
It meant targeting companies which rely on such software due to a budget and time constraint for IT Departments but need evolved upgraded software.
Following an initial briefing with Halogen Software, FrescoData devised a plan to fulfill their goal of providing a list of IT decision makers from the geography that Halogen was intending to target. Using 100% opt-in methods of sourcing in compliance with CAN-SPAM Act, a list was sourced. The customized list comprised of Top Industry Leaders and Professionals based on the precise targeting defined by Halogen Software. The list also contained details of segmentation for Halogen Software based on selects such as region, department, employee strength, company turnover, annual spend and other details.
The business contacts within the list contained direct email and contact details of those corporate professionals. It covered targets from an array of sectors including: Automotive, Manufacturing, Mining, Oil & Gas, Retail, Information Technology, Hospitality, Transportation.
Halogen Software intended to reach companies which had been tapped by its competitors. It meant the list had to be far more effective with regards to customer prospecting, interaction, lead generation as well as software marketing. Using FrescoData’s most advanced tools for enhancement and verification, the list was provided to Halogen Software promising 95% deliverability!