Construction Case Study

Construction Case Study: Orange Cactus Project

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About

Orange Cactus Project provides one-stop marketing solutions for all kinds of promotions and essentials for a cutting-edge marketing campaign. The company offers branding solutions to clients (including Canon, Samsung, and Daimler Chrysler). It provides expert solutions in creative conceptualization, print design, website design, copywriting, photography and video products, and CRM and customized software solutions.

Brief

Orange Cactus Project’s goal was to provide a customized marketing solution for one of the world’s major Construction Equipment manufacturers. Its preferred target was Senior Management Executives, and it wanted an innovative approach. They aimed to approach a niche industry segment using the best marketing practices.

Solution

Our first goal was to understand their principles and business model when they approached us.

The industry in which the Orange Cactus Project was looking for regional data has a growth rate of almost 5% yearly, with a value of over $16.6 billion by the end of 2011. They wanted to access data for a highly segmented and targeted market sector that had accelerated exponentially in the last decade.

After an initial brief, we ran through multiple tests to source the best regional data for them.

Then, the marketing campaign was designed to create a strong brand impression on the targeted audience and encourage productive communication between the client and its audience.

The campaign was set to hit at an ideal time using our database to help them receive optimum response. We provided campaign analytics, enabling them to track the campaign’s performance and receive reports on bounce, open, and click-through rates.

The project helped FrescoData receive valuable insights into the construction industry, particularly for their target geographic region.

Results

Orange Cactus Project’s team made optimum use of data sourced from FrescoData’s database of Senior Marketing Executives from the construction industry. The marketing campaign produced exceptional conversions for the company, building a solid relationship between them and their targeted audience.