Mila.com required not only an accurate but also a comprehensive and well-segmented list to ensure a high-energy launch without compromising its credibility. Most importantly, it needed to find to the right targetaudience, which was the most complex part of the brand awareness campaign.
FrescoData drew together accurate and up-to-date business email lists and consumer email lists in order to tailor the audience for Mila.com’s marketing campaign.
Data-scientists from FrescoData then put together a series of data analytics from various results which had identified patterns as well as internet usage styles from selected geographies that Mila.com planned to enter. The data analytics not only helped FrescoData apply an innovative approach but enabled them to learn new facts about the geography it was working in.
Mila.com’s requirement to break in to an established and competitive market required a compelling Customer Value Proposition (CVP). Mila.com integrated the email to be sent out to the segmented list to increase its impact and brand awareness to jumpstart. After an initial split-test of the campaign set, the campaign was set for distribution at an optimum date and time to receive maximum ROI and click-through rates.