Education Case Study

Education: University of Münster, Germany

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About

Founded in 1780, the University of Münster is Germany’s third-largest University and part of Deutsche Forschungsgemeinschaft – a German society of leading research universities. The University has produced Nobel Prize winners and Leibniz prize winners – Europe’s most prestigious and well-funded awards. The University offers over 130 fields of study in 15 departments to over 40,000 students and 25 research centers.

Brief

The University of Münster required an awareness exercise to attract executives from other parts of the world to their international executive leadership programs. It sought a unique experience enhancing an individual’s language skills and intercultural and personal development.

Solution

The University of Münster collaborated with us to create an email campaign with FrescoData’s customized email list of senior executives, explicitly targeting individuals segmented by industries, age, current contact details, employment information, and other data attributes. Our list was CAN-Spam compliant, adhering to the Direct Marketing Association and FEDMA guidelines.

We then extensively reviewed various email marketing strategies to find the one that would best allow them to engage in productive communication with prospective students. Email blasts were sent out after tailoring a plan that best represented the University’s goals.

We also allowed them to track the email campaign’s performance and deliverability, open rates, bounces, click-throughs, unsubscribes, conversion rates, etc.

Results

The University of Münster’s objectives of an awareness-raising exercise exceeded its deliverability benchmark. Many Executives were converted into prospective students. The results propelled them to team up with us further for other marketing campaigns.