Hospitality Case Study

Hospitality Case Study: RAK Porcelain

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About

RAK Porcelain, founded in 1991, is a part of RAK Ceramics Group. The company boasts an annual production capacity of 15 million pieces of porcelain explicitly designed for the hotel industry. All its products are introduced to offer the hospitality industry the highest quality porcelain.

Brief

RAK Porcelain approached FrescoData with a straightforward yet unusual requirement for their future marketing campaign– to obtain a well-segmented email list of top decision-makers, covering various departments within the hospitality industry. Most importantly, they wanted to conduct concurrent telemarketing and direct mail marketing campaigns. FrescoData took up the challenge, considering that procuring an accurate and responsive list of decision-makers from specific departments, especially within the Hospitality sector, would be a unique challenge!

Solution

Tapping into local legitimate opt-in data resources, a targeted database that was selected by job role, email address, and other secondary and primary contact details, as well as firmographics, was compiled for the marketing campaign. This list required a rigorous verification procedure, so it was done individually by human verifiers rather than an automated process to ensure maximum delivery, click-through, and conversion rates.

Results

Identifying and compiling the hospitality email marketing list was seen as an achievement in itself. The telemarketing and direct mail campaign helped them create a very lasting interaction with the targeted audience. It further helped them nurture a lifelong relationship with their prospective clients while improving their competitive advantage. FrescoData is glad to have taken such an unusual challenge and is confident that the next project from RAK will be even more exciting and challenging!