Human Resources Case Study

Human Resources Case Study: Halogen Software

Download PDF

About

Halogen Software is a pioneer in native cloud-based talent management systems used by 1,750 customers worldwide from Technology, Services, Healthcare, Education and government, Financial Services, Professional Services and Manufacturing. Recipient of some of the most prestigious Ottawa Business awards for categories such as Company of the Year, Financial Deal of the Year and CEO of the Year, Halogen Software is recognized as a hallmark of excellent business leadership.

Brief

80% of Halogen Software customers deploy Halogen talent management software through Saas business model. Halogen Software wanted to reach companies already tapped by its competitors, applying a similar but less evolved model. They approached FrescoData to identify the IT decision-makers at top companies in a region.

Solution

With the Talent Management Software market growing at a CAGR rate of 17.59% from 2013-2018, Halogen Software needed a competitive advantage to stand out in the industry. It meant targeting companies that rely on such Software due to budget and time constraints for IT departments but need evolved, upgraded Software.

Following an initial briefing with Halogen Software, FrescoData devised a plan to fulfil their goal of providing a list of IT decision-makers from the geography that Halogen intended to target. A list was sourced using 100% opt-in sourcing methods in compliance with the CAN-SPAM Act.

The customized list comprised top industry leaders and professionals based on the precise targeting defined by Halogen Software. The list also contained details of segmentation for Halogen Software based on data attributes, such as region, department, employee strength, company turnover, annual spending, and other information.

The business contacts within the list contained those corporate professionals’ direct email and contact details. It covered targets from various sectors, including Automotive, Manufacturing, Mining, Oil and Gas, Retail, Information Technology, Hospitality, and Transportation.

Halogen Software intended to reach companies which its competitors had tapped. It meant the list had to be far more effective for customer prospecting, interaction, lead generation, and software marketing.

Results

FrescoData’s Strategic Marketing team got involved in helping them achieve a higher response rate and designed a strategy utilizing scoring keywords, time and date for the email blast. The result produced an open rate of 5% higher than expected. Using FrescoData’s most advanced tools for enhancement and verification, the list was provided to Halogen Software, promising 95% deliverability!