Manufacturing Case Study

Manufacturing Case Study: Hewlett Packard

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About

Having earned a position among the top 10 Fortune 500 companies, HP remains a world-leading technology company. It offers significant product lines, which include personal computing devices, enterprise and industry standard servers, related storage devices, networking products, software products, and a diverse range of printers and other imaging products.

Brief

A pioneer in PC technology, HP aimed to explore and improve the growth potential of its upcoming products. To reach their goal, HP wanted to survey IT heads across a spectrum of industries.

Solution

Targeting high-level contacts in IT departments from various industries required a concerted and thorough approach. An initial meeting was conducted where the objectives of the survey, a target market, and various complexities surrounding the process were mapped out. FrescoData and HP worked together to identify the correct business intelligence strategies.

Proper segmentation of the identified decision-makers was conducted to understand the characteristics and objectives required in driving the market survey.

After an accurate profile was agreed upon, a campaign date & a sophisticated engagement score model for the actual survey was set. The data and strategy laid out during the initial part of the survey were then set to use during the campaign. We then broadcasted a highly targeted email campaign.

Results

Response analysis reports revealed an overwhelming response to the survey. The strategic perspective supplied by survey answers helped HP gain insights and feedback on a future product line. HP’s top management used the information gained to tailor its products, sales, and marketing plans in order to better appeal to its customers. Ultimately, it enabled HP to use business intelligence insights gained from the feedback to learn new facts that would shape the future of the technology industry.