Non Profit Case Study

Non-Profit Case Study: Slavery No More

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About

According to estimates released by UNICEF, currently, there are 27 million victims – men, women, and children of all forms of slavery, debt bondage, servitude, and sexual exploitation. The total market value of illicit human trafficking is estimated to be in excess of $32 billion.

The mission of the organization ‘Slavery No More’ is to abolish modern-day slavery and human trafficking. They create awareness and opportunities for the victims.

‘Slavery No More’ wants to expand its assistance in helping NGOs with more strategic alliances. It aims to leverage its efforts to garner support, awareness, volunteers, and other resources with the involvement of LAPD, FBI, ICE, DHS, and the U.S. Department of Justice.

Brief

They wanted to spread awareness of its organization within a particular class of Senior Executives. They are required to engage the target group about abolishing slavery as well as encouraging foster care and adoption of young victims.

Solution

Our team started working on their requirements after an initial briefing with ‘Slavery No More.’ In order to customize a list of Senior Executives from all Industries, we used advanced techniques so that they could efficiently reach them.

With a proven track record and expertise in the field of business intelligence solutions, we were able to compile the business contact details of top senior executives. It contained Senior and C-level contacts from HR, IT, Finance, Operations, Productions, Support, and many other departments in 18 major industries, including Automotive, Manufacturing, Mining, Oil & Gas, Retail, Information Technology, Hospitality, and Transportation.

Results

Slavery No More integrated the list into their awareness-raising mode with their objective of increasing awareness of slavery and encouraging the support and foster care of young victims. The exercise not only received an increase in interest from senior executives but also helped increase awareness of it within the organizations. Their campaign did well with favorable rates on click-through rates and inquiries.