Supply Chain and Logistics Case Study

Supply Chain and Logistics Case Study: Cognex

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About

Cognex Corporation is a world leader in providing products and heavy applications across nine major industry sectors. A pioneer in vision systems, vision software, vision sensors and surface inspection systems used in manufacturing automation, Cognex is also a leader in industrial ID readers.

Cognex Vision helps companies improve product quality, eliminate production errors, lower manufacturing costs and exceed customer expectations for its high-quality products at affordable prices.

Cognex has been recognized in leading publications such as Forbes, Fortune and the Wall Street Journal for its business success and innovative corporate culture.

Brief

Cognex contacted FrescoData with a particular marketing plan. They wanted to approach professionals with specific job titles and expand their brand portfolio of catering to many different businesses worldwide.

Solution

FrescoData took up the challenge of compiling a business email database of 10 million industry-specific companies. The email list was further segmented by geography; the result provided Cognex with some additional business Intelligence. The list was CAN-SPAM compliant.

The list enabled them access to Senior and Middle Management Level Contacts across various departments of business, such as HR, IT, Finance, Operations, Production, Support, etc.

Results

Cognex used the list provided by FrescoData to conduct its marketing campaign in a specific region. The campaign worked exceptionally well while reducing costs and operational efforts. Through the integration of campaign analytics, Cognex was able to record real-time reports on its click-through rates and increase conversion rates.

They received outstanding responses from respondents about their products and solutions, an increase in engagement within their audience, built and nurtured a solid relationship with their clients and enhanced their competitive advantage in the region.