The Data Privacy Act applies to all processing of personal data for the direct marketing purposes. Besides the DPA, direct marketing practices should also be in compliance with the E-Commerce Act of 11 March 2003 and the Fair Trade Practices Act of 14 July 1991. These Acts say that all companies must file a prior notification to the Privacy Commission of their processing for email marketing purposes and cannot store personal data for an unlimited term. Also, marketers need to get expressed and unambiguous consent in order to use the data they acquire.
Our Belgian email marketing list comprises of individuals who work in various industries such as construction, energy, engineering services, financial services, food and drink, health care, manufacturing, retail, supply chain, technology and hospitality. The executives in our email lists are spread across different job roles such as senior management, finance, information, technology, operations, purchasing, administration and human resources, as well as sales and marketing and supply chain.
